The opportunity
Towards the end of 2015 Wipster was lucky enough to secure a partnership with Vimeo, one of the global leaders in online video hosting. As part of this we agreed to design and build an advanced Vimeo integration into the Wipster app. For their part of the deal Vimeo agreed to add a link to review videos using Wipster on their Video clip page.
My role
I led a user testing project using a prototype of the Vimeo integration. This involved setting up and running face to face user tests, online user tests and also flying to New York to run user tests with members of the Vimeo team at Vimeo HQ.
Step one - research
All the user sessions that I ran were video recorded and once complete I reviewed all of them to extract the main points into a document. I then used this list of consolidated feedback to create a report that included the issues that users faced, the priority of the issue based on the number of times requested as well as a proposed solution. This report was then presented to the rest of the team and the results were used to refine the prototype until it was ready for development.
Step two - implementation
The user testing project resulted in many design refinements being made before development started. This saved Wipster time, money and user churn through not having to make these changes once the integration was already built and released.
Step three - ongoing work
The Vimeo integration was a great success and resulted in a huge jump in the number of paid users subscribed to Wipster. After we released the initial version we constantly monitored user analytics and ran more rounds of user testing. This resulted in us being able to do several iterations on the initial implementation.
